02 · Validate
We find the single assumption that would sink the product and test it before we build.
Most ideas rest on one belief that has to be true. We name it, then design the cheapest honest test that can prove it wrong.
That might be a prototype, a landing page, or a handful of real conversations. The point is evidence, not applause.
If the assumption holds, we move with conviction. If it does not, we have saved you a build. Either result is a win.